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The Alzheimer's Association, Northern Virginia Chapter, will continue to maintain the implementation and quality of the following core programs, services and activities:
The following goals and objectives will provide the leadership and direction for the Northern Virginia Chapter over the next 5 years.
Goal:
Increase awareness and knowledge of Alzheimer's disease, other memory related disorders and the services of the Northern Virginia Chapter.
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- Develop and implement an ongoing program to increase religious leaders' knowledge of Alzheimer's disease by FY 2000.
- Develop relationships to secure three new radio stations annually to promote public service announcements for the Chapter.
- Secure six feature stories annually in local print media.
- Increase public speaking engagements by 25% annually.
- Develop and implement a process to pursue sponsorship/partnerships with corporations to underwrite media advertisements (cable TV, radio, newsprint, etc.) by FY 2001.
- Develop and implement an annual program to increase public policy makers' knowledge of Alzheimer's disease by FY 2002.
- Develop and implement a program to increase the number of physicians referring families to the Alzheimer's Association by FY 2003
- Develop and implement a program to encourage employers/human resource professionals to refer caregiving employees to community services by FY 2003.
- Develop and implement a monthly radio program to expand access to information and Chapter services by FY 2004.
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Goal:
Promote, develop, implement and provide education and training programs for people with memory-related disorders, family caregivers and professionals.
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- Expand community education to caregivers by securing a minimum of four collaborative partners for all education programs.
- Develop and implement a marketing plan to expand access to education for caregivers and professionals by FY 2001.
- Develop and implement a marketing plan to increase awareness and access to the Chapter's training program for professionals by FY 2002.
- Increase collaborations with health care providers and physicians by 25% by FY 2003.
- Secure the support of policy makers and other stakeholders to enact specific education and training standards for professional caregivers by FY 2004.
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Goal:
Expand access to services, information and optimal techniques to maximize care and support for people with memory related disorders, their families and caregiver.
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- Advocate for and utilize public and private funding annually to make daycare, respite care and home care services more affordable and accessible for families.
- Develop and implement a plan to influence policy makers, service providers and employers to increase the availability of daycare, respite care and home care services to Alzheimer's families by FY 2001.
- Develop and implement a campaign to heighten awareness of the availability and benefits of daycare, respite care and home care services by FY 2002.
- Develop and implement a program that will link caregivers together for one-on-one peer support and knowledge sharing of optimal care techniques by FY 2003.
- Establish relationships with a minimum of 500 individual faith congregations by FY 2004.
- Establish relationships with a minimum of 300 employers, to expand access to services and information for employed caregivers by FY 2004.
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Goal:
Build organizational capacity throughout the Chapter to ensure the most effective and efficient foundation for carrying out the mission.
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- Develop and implement a formal volunteer management process by FY 2000.
- Increase the volunteer base by 20% annually.
- Allocate 2% of the annual operating budget to technological upgrades and enhancements.
- Develop a Board member agreement to establish a minimum standard of Board participation by FY 2000.
- Update, revise and maintain Chapter policies biannually, starting in FY 2001.
- Assign a person to coordinate the volunteer management program and begin implementation of the volunteer process by FY 2001.
- Develop recommendations for an appropriate Board composition profile and implement a process to comply with the profile by FY 2001.
- Review and, if necessary modify the management structure of the staff biannually, starting 2001.
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Goal:
Increase the annual operating budget to $1.2 million by the year 2002 to support the programs, services and mission of the Chapter.
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- Initiate a program to utilize corporate newsletters and web-sites annually to promote fundraising activities by FY 2000.
- Maintain 75% of the annual income budget from revenue sources other than special events.
- Apply for a minimum of six grants or up to $250,000 annually.
- Establish a process to manage Planned Gift opportunities by FY 2000.
- Increase the Chapter's corporate sponsorship base by 15 new companies annually.
- Increase the Direct Mail donor base by 15% annually.
- Increase the individual and corporate members by 10% annually.
- Develop a corporate sponsorship incentive package to increase radio and TV promotion, and secure a person to support fundraising activities for annual contributors of $30,000 or more by FY 2001.
- Develop and implement a program to cultivate select donors to increase their giving to a major gifts level by FY 2001.
- Develop and implement an enhanced recognition program for corporate supporters by FY 2001.
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Last updated: July 6, 1999
Please return to https://www.alz-nova.org or
call toll-free (866) 259-0042 or (703) 359-4440
for more information about services in Northern Virginia.
© 1997 - 2001 Alzheimer's Association of the National Capital Area. All rights reserved.
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